Industry Standards Pricing Practices for SDOs and NSBs, PDF

Standards Development Organizations (SDOs) and National Standards Bodies (NSBs) play a crucial role in developing valuable intellectual property that meets global demand. Over the past 25 years, the market has undergone significant transformation, moving from the traditional retail purchase of printed documents to the widespread adoption of organizational digital subscriptions. This guide serves as a comprehensive resource, offering valuable lessons learned and outlining best practices designed to enhance return on investment and optimize subscription models for these essential organizations.

The core of this document delves into strategies for refining pricing models to better align with customer needs, ultimately aiming to increase revenue and broaden the adoption of critical standards. It acknowledges that many organizations currently rely on one-time purchases or unauthorized access, not due to a lack of perceived value, but often because existing pricing structures do not meet customer expectations or purchasing power. By exploring more flexible and data-driven subscription approaches, this guide seeks to convert these users into long-term subscribers, benefiting both customers through wider access to standards and organizations through increased, recurring revenue for content development.

Within these pages, you will find key insights, market observations, and peer comparisons to support your efforts in reviewing and optimizing pricing models. We invite you to engage with the concepts presented here to tailor a pricing strategy that aligns with your specific organizational goals. By fostering transparency, fairness, and a customer-centric approach, SDOs and NSBs can confidently navigate the complexities of the standards market, ensuring the continued development of high-quality standards and fostering innovation across industries.