If you love beautiful things, then you will love this 15 minute commercial of Porsche’s hybrid vehicles. More and more cars are going hybrid and electric and it is great to see the top of the line companies following suit.
Many environmentalists confuse material consumption with environmental stewardship. The desire for beauty and performance is so ingrained in the human psyche, it is hard to imagine we will ever not want beautiful things. Archeologists have found jewellery dating back over 40 000 years – long before civilization.
If we can marry beauty and technology to produce sustainability, we may still yet have some hope to stave off environmental disaster.