I have no idea what Jordan ate for breakfast this morning, but at Law 21 he draws some lessons from the troubled publishing and music industries (inspired from a Seth Godin interview) and applies them to the delivery of legal services. Strong stuff:
“First, clients don’t care if you make money. That’s important to say. You have no right to make money from every problem or opportunity clients face, and the humility that comes from approaching clients that way matters. It’s not “how can the client make me money,” it’s “how can I do things for this client.”
The lesson from offshored lawyers and document management companies is that there are even MORE legal service providers than there were before. What will get hurt is law firms and the guys in the suits and the unlimited budgets for entertaining. The legal services will keep coming.
The web is the most disruptive force in the history of law, by many orders of magnitude, destroying every assumption on which traditional legal businesses are based. We’ve got highly entrepreneurial, creative, and driven people … working hard outside of the profession’s walls to invent new models for legal service delivery.”’
Music to our ears. By the way, the ABA Journal has anounced the top 100 legal blogs for 2008 and Law 21 is among them. We invite anyone to support Jordan by giving him your vote.